Recent Highlights
- Repositioned an iconic Napa Valley luxury wine brand for its next 50 years of growth
- Implemented portfolio-wide product architecture and naming guidelines for a Fortune 500 financial company
- Named the Chicago metropolitan area’s third-largest healthcare system
- Led creative and campaign strategy for a best-in-class regenerative skincare brand
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Created loyalty strategies for the opening of the Adidas Las Vegas flagship store
- Developed innovation concepts for the future of light beer for a global beverage company
Bylines
- Decoding the Paradigm Shift in Women’s Sports
- High Times: The Cannabis Economy
- Interview with Esther Perel
- Mamma Mia! The All-Lesbian Reboot
- 5 Tips for Living with Yourself
Let’s work together:
marykcass@gmail.com
Hi! I’m Mary.
NYC-based brand strategy director with 10+ years of experience translating complex business problems into actionable creative ideas.
I specialize in helping brands understand cultural shifts and translate them into powerful strategies. My work blends strategic rigor and creative fluency, across B2C and B2B.
Currently, I lead strategy at The Working Assembly, a branding and creative agency making work that works. I am an experienced researcher, a lifelong learner, and a cat person.
Expertise:
- Brand positioning
- Brand architecture
- Messaging and content strategy
- Naming and verbal ID
- Qualitative research
- Cultural trends and futures
- Innovation strategy
- Workshop development & facilitation