Hi! I’m Mary.⚡

Writer and strategist at the intersection of brand and culture. 

I help brands build content that connects with their audience, translate culture into strategy, and define their role in a rapidly-changing world. A former trends analyst, I’m always on the hunt for innovation and new ideas. I like storytelling, the em dash, and looking for patterns in data.

Bylines

Brand and Marketing

• VR World
• Branded Audio

• Vitamins Get A Makeover
• A/D/O
• The Product School Community

Culture

• Is Fashion Modern?
• Meet Generation Z
• Mamma Mia!: The All-Lesbian Reboot
• Reductress

Longform

• High Times: The Cannabis Economy
• The New Adulthood
• The Well Economy
• The 2021 Community Industry Report

Let’s work together:
marykcass@gmail.com ︎